CP SALES CAMPAIGN
FIRM: EDELMAN CANADA
ROLE: DESIGNER/ART DIRECTOR
The idea was to visually demonstrate how CP takes a first-hand approach to understanding businesses transport needs by showing railway lines running directly through different client’s businesses.
My role as lead designer was to ideate and design creative concepts, art direct photography, which was done by the great Cake Imagery out of Vancouver. And I was also responsible for designing and overseeing the production of layouts needed for 7 different pieces of creative that have been used in traditional print, online display ads and in social paid ads.